Download e-book for kindle: Coach by Art Williams

By Art Williams

ISBN-10: 1492989932

ISBN-13: 9781492989936

this is often the indispensable heritage of the corporate that completely replaced the face of 1 of the biggest industries on the planet and the folk that made it possible.

In 1967, paintings Williams fortunately lived out his dream as a successful highschool soccer trainer in Columbus, Georgia. Then sooner or later paintings discovered a stunning fact- entire lifestyles coverage was once a “rip-off” and cheap time period assurance was once virtually by no means sold.

Families throughout the US have been making a similar lousy mistake that advert devastated his circle of relatives- overpaying for a product that left them negative within the pockets and desperately underinsured. paintings did anything not anyone else ahead of him had performed- he challenged a stagnant with a greater product...and a innovative manner of promoting to households who wanted support. “Buy time period and make investments the variation” turned his passionate campaign- and conflict cry for a bit “no identify” corporation that single-handedly tackled the scheming political international of existence coverage. In a narrative wealthy with the main points and anecdotes, heroes and villains, paintings WIlliams chronicles how A.L. Williams and its “ragtag military of part-timers” took on a Goliath-sized coverage undefined.
Controversial...Unconventional...Colorful....Here is the breathtaking saga of “average-ordinary” those that teamed as much as do the very unlikely. within the heritage of yankee company, there’s by no means been a narrative particularly like it.

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Coach by Art Williams


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