By Otto Lerbinger
Divided into 5 elements, this book:
*provides an summary of the company public affairs function;
*explores suggestions of the myriad curiosity teams within the usa, corresponding to exertions unions and environmental, buyer, women's, and human rights groups;
*recognizes the media's expanding assurance of industrial occasions, particularly detrimental ones, that experience large strength either to undermine company credibility and to help public coverage positions;
* offers with legislative, govt, and judicial branches of presidency; and
*raises the query of the way company energy ideas have affected the political marketplace.
This e-book will attract advanced-level scholars, students, and practitioners in public kinfolk and enterprise fields.
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Additional info for Corporate Public Affairs: Interacting With Interest Groups, Media, and Government (Routledge Communication Series)
Corporate Public Affairs: Interacting With Interest Groups, Media, and Government (Routledge Communication Series) by Otto Lerbinger