Events Management: Principles and Practice - download pdf or read online

By Razaq Raj,Paul Walters,Tahir Rashid

ISBN-10: 1473948274

ISBN-13: 9781473948273

ISBN-10: 1473948282

ISBN-13: 9781473948280

Events Management provides an introductory review of the basics in coping with occasions from belief to supply, highlighting either the theoretical and operational elements, to arrange scholars for a profession in occasions administration and hospitality.

Now in its 3rd variation, the authors have integrated new chapters on Crowd keep watch over and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have extra new content material on modern traits just like the environmental and social influence of huge scale occasions reminiscent of the Olympics.   

 

International case stories overlaying all demeanour of occasions are used all through and include:

 

·         The influence of the London 2012 and Rio 2016 Olympic Games

·         Van Gogh Augmented truth in Nuenen

·         Sands EXPO and conference middle, Las Vegas

·         Glastonbury track Festival

·         Lame Horse evening membership, Russia

·         The Leeds Caribbean Festival

Suitable for occasions administration scholars at Undergraduate and Postgraduate level.

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Events Management: Principles and Practice by Razaq Raj,Paul Walters,Tahir Rashid


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